Zurich Financial Services Australia has chosen to adopt UnderwriteMe’s Underwriting Rules Engine (URE), powered by Pacific Life Re Australia. The move comes as part of a major overhaul and rebrand of Zurich’s adviser facing portal, making it the fourth company to implement the system this year.

The URE, which also includes an automated pre-assessment tool, has been designed by underwriters for underwriters and comes with the most comprehensive and advanced ruleset in the market, for all life insurance products. The rules set uses a database in excess of 600 rules covering more than 6,500 medical conditions.

UnderwriteMe’s URE provides real time feedback and reporting, allowing users to modify or create new rules with the latest insight. No coding or IT support is required to make changes providing opportunity for continuous improvements in efficiency of underwriting outcomes for customers.

Managing Director of Pacific Life Re Australia, Andrew Gill, said, “We are delighted to partner with Zurich to help reinvigorate their adviser portal. Our system’s intuitive application system will simplify the sales journey and deliver higher straight through acceptance rates for Zurich’s customers. Zurich have big ambitions in the Australian market, and we are pleased to be supporting them, through our UnderwriteMe technology, in achieving these ambitions.”

UnderwriteMe Director of Business Development Asia & Australia, Rakesh Kaul, said, “It’s a privilege to work with Zurich to help provide a superior experience for their customers. The quick turn-around times, increased conversion rates and valuable business insights will set Zurich up on a continued path to growth.”

Marc Fabris, Zurich’s Head of Digital, said, “We have strategically partnered with organisations that share our belief and drive to fundamentally deliver a smarter, simpler platform that will save advisers time on quotes and administrative tasks and provide an engaging platform to deliver for their clients.”